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★1st place · JA Latvia #TechTrack 2025

Football boot care, reimagined

Fresh shoes. Every match.

A compact UV disinfection box that dries your football boots and helps eliminate unwanted odour — so they're fresh for the next game.

  • Disinfects
  • Removes odour
  • Made for football boots
For
Players who train several times a week
How
UV light and drying in a closed box
Result
Dry boots with less odour
The FreshFoot box open, showing the UV lamps and boot holders inside the lid
The closed FreshFoot box with two dials and a start button on the lid
UV · Dry · Fresh

01 — Why FreshFoot

Your boots work hard. Keep them fresh.

SweatRainMudWet boots left in a bag until the next session.
Inside the FreshFoot UV shoe box, showing the UV lamps and boot holders

Problem

Moisture and odour build up

Boots stay damp after a game. In a closed bag they take a long time to dry, and the smell gets stronger with every session.

The closed FreshFoot shoe box with two dials on the lid

Solution

Place, close, start

Put the boots on the holders, close the lid, set the dials and press start. The UV lamps and drying work inside the closed box.

Result

Ready for the next game

When the cycle ends, the boots are dry and fresher. Boot care becomes a habit after every session.

On effectiveness: FreshFoot is a working prototype. Measurements of bacteria and odour reduction are still to be confirmed, so we say the box helps reduce them rather than quoting percentages.

01 — Product

Your boots work hard. Keep them fresh.

Sweat, rain and mud don't leave when the final whistle blows. FreshFoot gives your boots a dedicated place to recover.

  • 01

    Disinfect

    UV light inside the box is designed to help reduce unwanted bacteria and keep your football boots cleaner.

  • 02

    Deodorise

    Fight the smell that builds up after training, matches and long sessions on the pitch.

  • 03

    Repeat

    Put your boots inside after every session and make keeping them fresh part of your routine.

02 — Explore the device

What's inside the box?

Each part is marked with a line. Tap a label to see what it does.

Open
1

UV lamps

Two UV lamps inside the lid shine onto the boots once the box is closed and the cycle is running.

Video

See FreshFoot in action.

A short look at FreshFoot — the box, the boots and the routine after training.

02 — FreshFoot Store

Ready to keep your boots fresh?

Everything you need to make FreshFoot part of your post-match routine.

Starting from

€10

Shop now
The closed FreshFoot box with two dials and a start button on the lid

03 — How it works

Simple from start to finish.

  1. 01

    Put your boots inside

    Place your football boots on the rack inside the FreshFoot box after training or a match.

  2. 02

    Start FreshFoot

    Close the lid, set the dials and press start to begin the disinfecting and drying cycle.

  3. 03

    Open fresh

    When the cycle is complete, your boots are ready for their next session.

48

applicants

12

teams selected

1st

place in JA Latvia #TechTrack 2025

05 — Before you buy

Buy with confidence.

Delivery

Delivery usually takes 2–3 working days in Latvia and 3–5 working days elsewhere in Europe.

Latvia and Europe

Returns

14-day right of withdrawal for online purchases.

Under EU consumer law

Warranty

At least the 2-year legal guarantee for non-conformity.

Under EU consumer law

Contact

Message us on Instagram — we answer there fastest.

@fresh_foot_

06 — Roadmap

Where we are now and what's next.

Done

  • Working prototype

    UV lamps, holders, dials and start button

  • Brand and online store

    LV/EN site, accounts and admin

Tested

  • Jury evaluation

    1st place, JA Latvia #TechTrack 2025

  • Public demo

    “Uzdrīksties uzvarēt” conference

In development

  • Store experience

    Product page, cart, mobile

  • Google and phone sign-in

    Faster sign-up

Planned

  • Effectiveness tests

    Bacteria and odour before/after a cycle

  • Trials with football clubs

    Feedback from real users

  • Online payments

    Once pricing and production are set

The FreshFoot founders on stage at JA Latvia's “Uzdrīksties uzvarēt” conference

Our Story

It started with smelly boots.

Football boots go through a lot. Sweat, rain, mud and hours on the pitch can quickly turn them into something you'd rather leave outside. A six-person student team from Ropaži decided to fix that.